Bambu Pay 2.0

Conservative Path to Activating Dormant Users

Investment Proposal | October 2025

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The Opportunity

183,734
Users enrolled but never transacted
These users already want our service. They signed up. They accepted our terms. They're just stuck at the payment step.
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Current Reality Check

194,572
Total Enrolled
10,838
Active Users
5.6%
Activation Rate
Industry standard: 35-45% activation with instant funding
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The Single Point of Failure

Manual card entry: 8-10 steps
Average time: 3-5 minutes
Failure rate: 30%+
User frustration: Maximum
94.4% of users abandon at this exact point
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Bambu Pay 2.0 Solution

Instant deposits via Apple Pay and Google Pay = Zero friction
Feature Before (Manual Card) After (Instant Deposit)
Time to Fund 3-5 minutes 30 seconds
Steps Required 8-10 2-3
Success Rate 70% 95%+
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Promotional Investment

$100,000
Total promotional budget
5
Promotional Bonus ($)
20000
Users to activate
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Budget Allocation

Segment Available Users Budget Activation Target
Dormant Users 183,734 $50,000 10,000
Lost Zelle 19,623 $10,000 2,000
P2P Users 43,877 $20,000 4,000
New Acquisitions Unlimited $20,000 4,000
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Conservative Growth Path

Month Active Users Growth Rate
September 10,838 — 5.6%
October 20,000 +85% 6.5%
November 32,000 +195% 8%
December 47,000 +335% 10%
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Return on Investment

45
Year 1 ROI (%)
9
Payback Period (mo)
27000000
New Deposits ($)
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Why This is Conservative

35-45%
Industry Standard
10%
Our Target
We're targeting less than ONE-THIRD of what competitors achieve
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Launch Timeline

October 1-7
Soft launch (5,000 users)
October 8-14
Scale (15,000 users)
October 15-31
Full rollout
November
Optimization
December
47,000+ active users
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Three Scenarios

Scenario Conversion New Users ROI
Conservative 7% 19,000 20%
Target 10% 36,000 45%
Optimistic 13% 47,000 70%
ALL scenarios are ROI positive!
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The Cost of Waiting

2,500
Users lost EVERY WEEK we delay
$1.9M
Weekly deposit loss
$7.5M
Monthly opportunity cost
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Ready to Launch

$100,000 promotional budget allocated
20000
Target Activations
90
Days to Execute
300
% Growth Target

We have the users.

We have the solution.

We just need to connect them.

$100,000 20,000 users $15M deposits
Let's activate our dormant users.
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