Bambu Pay 2.0
Conservative Path to Activating Dormant Users
Investment Proposal | October 2025
The Opportunity
202,133
Total users who accepted terms
179,286 dormant users stuck at payment step + 22,847 active users who need migration to instant deposits
Current Reality Check
202,133
Total Enrolled
22,847
Active Users
11.3%
Activation Rate
Great progress! We've doubled our activation rate. But 179,286 users are still stuck at manual card entry.
Industry standard with instant funding: 35-45% activation
The Single Point of Failure
Manual card entry: 8-10 steps
Average time: 3-5 minutes
Failure rate: 30%+
User frustration: Maximum
88.7% of users still abandon at this point
22,847 active users need migration to instant deposit system
Bambu Pay 2.0 Solution
Apple Pay
Google Pay
Instant deposits via Apple Pay and Google Pay = Zero friction
| Feature | Before | After |
|---|---|---|
| Time to Fund | 3-5 min | 30 sec |
| Steps | 8-10 | 2-3 |
| Success Rate | 70% | 95%+ |
Promotional Investment
$100,000
Total promotional budget
$5
Promotional Bonus
38,000
Total Users to Activate
Tap to see the math
Investment Breakdown
Apple Pay/Google Pay upgrade (23K × $2)
$46,000
Dormant users (6K × $5)
$30,000
Reactivation Lost Zelle (2.4K × $5)
$12,000
User-to-User P2P (1.2K × $5)
$6,000
Cash Deposit users (1.2K × $5)
$6,000
TOTAL INVESTMENT
$100,000
Expected Return
$27,000,000 deposits
270× return on investment
Budget Allocation
| Promo | Bonus | Min Txn | Budget | Target |
|---|---|---|---|---|
| Apple Pay / Google Pay Upgrade | $2 | $50 | $46K | 23K |
| Dormant User Activation | $5 | $50 | $30K | 6K |
| $5 Reactivation (Lost Zelle) | $5 | $65 | $12K | 2.4K |
| User-to-User (P2P) | $5 | $50 | $6K | 1.2K |
| Cash Deposit | $5 | $75 | $6K | 1.2K |
Total: $100K across 5 promotions. Rewards within 15 business days. One reward per account. All require Bambu Pay transaction via Apple Pay or Google Pay.
Transition Plan: Migrating Active Users
22,847 active users need to migrate from manual card entry to instant deposits
Phase 1: Communication
Email + push notification: "Upgrade to instant deposits, get $1 bonus"
Phase 2: Disconnect (24hrs)
Remove old payment method, maintain account balance & history
Phase 3: Reconnect
One-tap setup with Apple Pay or Google Pay + instant $1 bonus
48hrs
Total Migration Time
30 sec
New Setup Time
Marketing Campaign
Multi-channel campaign: In-app banners, email, push notifications, SMS
Proven Growth Trajectory
Actual performance: Bambu Pay is already showing explosive organic growth
| Month | Active Users | Growth | Volume | Avg/User |
|---|---|---|---|---|
| August | ~9,000 | — | $3.8M | $422 |
| September | 10,873 | +21% | $4.1M | $373 |
| October (Current) | 22,847 | +110% | $16.8M | $737 |
110%
Monthly User Growth
315%
Volume Growth
Growth with Bambu Pay 2.0
With instant deposits: Accelerate from 110% to 200%+ monthly growth
| Month | Active Users | Growth | Volume | Rate |
|---|---|---|---|---|
| Oct (Baseline) | 22,847 | — | $16.8M | 11.3% |
| Nov (Launch) | 45,000 | +97% | $33.2M | 22.3% |
| December | 58,000 | +154% | $42.8M | 28.7% |
| January | 70,000 | +206% | $51.6M | 34.6% |
Reach industry-standard 35% activation rate by January 2026
Return on Investment
45%
Year 1 ROI
9
Payback Period (mo)
$27M
New Deposits
Tap to see deposit breakdown
| Segment | Users | Avg Deposit | Total |
|---|---|---|---|
| Dormant | 9,000 | $750 | $6.8M |
| Active Migration | 23,000 | $737 | $16.9M |
| Lost Zelle | 2,000 | $600 | $1.2M |
| New Users | 4,000 | $550 | $2.2M |
| TOTAL | 38,000 | $711 | $27.0M |
Based on current average deposits of $737/user from 22,847 active users ($16.8M total)
Why This is Conservative
35-45%
Industry Standard
10%
Our Target
We're targeting less than ONE-THIRD of what competitors achieve
Launch Timeline
🚀 Launch: Monday, October 13, 2025 at 11:00 AM EST
Mon, Oct 13 @ 11:00 AM EST
🎯 GO LIVE: Launch Bambu Pay 2.0 with Apple Pay & Google Pay instant deposits
Oct 13-17 - Week 1
Begin active user migration (23K users) + activate first 2K dormant users
Oct 20-24 - Week 2
Scale to 5K dormant + complete active user migration
Oct 27-31 - Week 3
Full throttle: 15K new activations. Target 45K total active users
November
Monitor, optimize, refine messaging. Target: 58K active users
December
Reach 70,000+ active users (35% activation rate) 🎉
Oct 13
Launch Day @ 11 AM EST
90 Days
To 70K Users
Three Scenarios
| Scenario | Conv | Users | ROI |
|---|---|---|---|
| Conservative | 7% | 19K | 20% |
| Target | 10% | 36K | 45% |
| Optimistic | 13% | 47K | 70% |
ALL scenarios are ROI positive!
The Cost of Waiting
2,500
Users lost EVERY WEEK we delay
$1.9M
Weekly deposit loss
$7.5M
Monthly opportunity cost
Ready to Launch
$100,000 promotional budget allocated
20,000
Target Activations
90
Days to Execute
300%
Growth Target
We have the users.
We have the solution.
We just need to connect them.
$100K → 38K users → $27M deposits