MyBambu: The $550M Opportunity

660K Customers • $35 CAC • 56% More Efficient Than Majority
Superior Unit Economics = $500M-$650M Valuation

💰 The Investment Thesis: Why MyBambu is Worth $550M

$500M - $900M
Estimated Valuation Range
Based on 2026 Forward Revenue: $75.3M
664K customers (2025) → 934K customers (2026)
Breakeven: October 2026

The Numbers That Drive the Valuation

Total Customers
664K
Acquired customer base
Active Customers
200K
30% engagement rate
Blended CAC
$52
Includes $30 incentive
Paid Digital CAC
$40
Includes $30 incentive
Value Per Customer
$794-907
Industry standard multiple
Strategic Premium
+30-50%
Upside to $900M

Why We Command Premium Valuation

  • Best-in-Class CAC: $35 vs Majority's $80 = 56% more efficient acquisition
  • Dominant Market Position: Leading Latino neobank in $2.5T US Latino economy
  • Proven Scale: 660K customers acquired with superior unit economics
  • Active Engagement: 130K monthly actives = real revenue generation
  • Multiple Expansion Path: Credit, remittances, investments = 3x ARPU potential
  • Strategic Asset: Banks/fintechs pay premium for Latino market entry

How MyBambu's CAC Efficiency Drives Valuation

Channel MyBambu CAC
(incl. $30 incentive)		 Majority CAC MyBambu Advantage
💻 Paid Digital $40 $62.07 36% lower
📊 BLENDED $52 $90.83 43% lower

💡 Key Insight: MyBambu's All-In CAC (Already Includes $30 Incentive)

Paid Digital CAC: $40 (already includes $30 incentive)
vs Majority's $62.07 = 36% more efficient

Blended CAC: $52 (already includes $30 incentive)
vs Majority's $90.83 = 43% more efficient

MyBambu's CAC numbers already include all costs - no hidden expenses!

📊 Valuation Scenarios: Conservative to Aggressive

Scenario Revenue Multiple Valuation Per Customer Assumptions
🔻 Bear Case 5x FY2026 $377M $568 Miss targets, market downturn
📈 Base Case 7x FY2026 $527M $794 Hit 2026 targets, normal market
🚀 Bull Case 8x FY2026 $602M $907 Beat targets, strong growth
⭐ Strategic Premium 10-12x FY2026 $753M - $900M $1,134-1,356 Competitive bidding, strategic buyer

💼 Potential Strategic Buyers & Valuations

Buyer Category Potential Acquirers Strategic Rationale Premium Valuation Range
🏦 Large US Banks Chase, BofA, Wells Fargo, Citi Instant access to 664K Latino customers 30-50% $685M - $790M
💳 Fintech Giants PayPal, Block (Square), Stripe, SoFi Embedded banking expansion 20-35% $632M - $711M
🌎 International Banks Santander, BBVA, Scotiabank US Latino market entry vehicle 25-40% $659M - $738M
💸 Remittance Companies Western Union, MoneyGram, Remitly Banking integration, reduce churn 10-20% $580M - $632M

🔍 Valuation Comp: MyBambu vs Other Neobanks

Company Revenue Valuation Multiple Per Customer
Chime $1.7B $25B 14.7x $1,923
Nubank $2.4B $30B 12.5x $625
Dave $240M $4B 16.7x $400
Varo $150M $2.5B 16.7x $625
🎯 MyBambu (Base 7x) $75.3M (2026) $527M 7.0x $794
🚀 MyBambu (Strategic 10x) $75.3M (2026) $753M 10.0x $1,134

The Bottom Line: Why This Matters

MyBambu Has Built a $550M Company
664,000 customers acquired at $35 CAC (vs industry $80+)
= $23M invested to acquire customer base worth $500M-650M

24x Return on CAC Investment

Strategic Takeaways

  • Best Unit Economics: $35 CAC vs $80+ industry = 2.3x more efficient
  • Proven at Scale: 660K customers shows product-market fit
  • Active & Engaged: 130K monthly actives generating real revenue
  • Multiple Expansion Ready: Credit, remittances, investments = 3-5x ARPU upside
  • Strategic Asset: Only Latino neobank at this scale - banks will pay premium
  • Valuation Floor: $500M base case, $1B+ with strategic buyer

💻 Paid Digital Advertising: Deep Dive

The Complete Picture: CPI + Conversion = True CAC

MyBambu CPI
$8.53
Cost Per Install
MyBambu Conversion
38%
Install → Customer
MyBambu True CAC
$22.45
Cost Per Customer
Majority CPI
$18.00
Cost Per Install (Est.)
Majority Conversion
29%
Install → Customer (Est.)
Majority True CAC
$62.07
Cost Per Customer (Est.)

Side-by-Side Comparison

CPI: $8.53 | Conversion: 38%
$22.45
True Customer Acquisition Cost (CAC)
355,579 Downloads
135,120 Actual Customers
$3,032,807
Total Q3 Spend
✓ 64% LOWER CAC
CPI: $18.00 | Conversion: 29%
$62.07
Estimated True CAC
355,579 Downloads
103,118 Actual Customers
$6,400,422
Estimated Cost (Same Downloads)
If MyBambu had Majority's True CAC ($62.07), we would have spent:
$8,388,886 for 135,120 customers
vs our actual $3.03M spend = $5.36M SAVED in Q3

Annual Projection

Metric MyBambu Majority (Estimated) Difference
Q3 Cost Per Install $8.53 $18.00 $9.47 lower
Q3 Total Downloads 355,579 355,579 Same
Q3 Actual Spend $3,032,807 $6,400,422 $3,367,615 saved
Annualized Savings (4 Quarters) ~$13.5M in Marketing Efficiency Gains

Boots on the Ground: Field Marketing CAC

Field Marketing / Direct Acquisition Cost Per Active Customer
MyBambu's Field CAC: $55 vs Majority's Estimated Field CAC: $100-120
🎯 45-55% LOWER Field Marketing CAC
$55
Field Marketing CAC
Cost per active customer
through boots on the ground
✓ 45-55% LOWER
$100-120
Estimated Field Marketing CAC
Estimated cost per active customer
through field marketing

Why MyBambu's Field Marketing Is More Efficient

  • Community Trust: Strong brand recognition in Latino community leads to higher conversion rates
  • Targeted Approach: Focus on high-density Latino areas maximizes ROI per field rep
  • Referral Boost: Field-acquired customers have higher referral rates, lowering effective CAC
  • Operational Efficiency: Optimized field team structure and training reduces cost per acquisition
  • Product Simplicity: Easier onboarding means field reps can sign up more customers per day
Field Marketing Savings Example:
10,000 field-acquired customers:
MyBambu: $550,000 | Majority: $1,000,000 - $1,200,000
$450K - $650K saved

Total CAC: All Channels Combined

MyBambu Dominates Across ALL Acquisition Channels
Lower costs in BOTH paid digital AND field marketing
Channel MyBambu CAC Majority CAC (Est.) MyBambu Advantage Savings Per Customer
Paid Digital Ads $22.45 $62.07 64% lower $39.62
Boots on the Ground $55.00 $100-120 45-55% lower $45-65
Blended CAC (Weighted Avg) ~$35 ~$80 56% lower ~$45

Annual Impact at Scale

If MyBambu acquires 500,000 customers/year with blended ~$35 CAC:

  • MyBambu Total CAC Spend: $17.5M
  • Majority Equivalent (at ~$80 CAC): $40M
  • Annual Savings: $22.5M

Marketing Efficiency Metrics

CAC Efficiency
53%
Lower than Majority
Budget Leverage
2.11x
More downloads per dollar
Cost Savings
$9.47
Per customer vs Majority
Q3 Efficiency Gain
111%
ROI vs Majority CAC

What Can We Do With The Savings?

With $3.37M in Q3 savings, MyBambu could:

  • Acquire 395,000 MORE customers at our current $8.53 CAC
  • Double our marketing budget and still spend less than Majority
  • Invest in retention programs to reduce churn and increase LTV
  • Expand to new markets with aggressive customer acquisition
  • Improve unit economics with same growth trajectory

Strategic Insights

Why Is MyBambu More Efficient?

  • Better Organic Growth: Strong word-of-mouth and brand recognition in Latino community
  • Optimized Digital Channels: Superior performance in paid social, SEO, and app store optimization
  • Product-Market Fit: Features and messaging resonate strongly with target audience
  • Brand Trust: Established brand equity drives lower cost per conversion
  • Referral Program: Customers bring in new customers at lower cost

Competitive Advantages

Factor MyBambu Majority Advantage
Cost Per Install $8.53 $18.00 MyBambu 53% better
Target Market Latino immigrants All immigrants (broader) MyBambu (focused targeting)
Monthly Fee $0 (Free) $5.99/month MyBambu Better value
Marketing Efficiency $3.03M for 355K users $6.40M for same volume MyBambu $3.37M saved
Scalability High (lower CAC) Moderate (higher CAC) MyBambu 2x leverage

Strategic Recommendations

  • Capitalize on CAC Advantage: Increase marketing budget to accelerate growth while maintaining efficiency edge
  • Highlight Free Model: Emphasize $0 monthly fee vs Majority's $5.99/month in campaigns
  • Optimize High-Performing Channels: Double down on channels driving $8.53 CAC
  • Referral Incentives: Boost referral program to drive CAC even lower
  • Investor Story: Use these metrics to demonstrate superior unit economics and path to profitability

Bottom Line

MyBambu's marketing efficiency is a
MASSIVE COMPETITIVE ADVANTAGE
Lower CAC = Faster growth + Better unit economics + Stronger path to profitability